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THE ARTICLES
Analyzing Evil Speeches
The man who gave the world “the axis of evil” left the White House, presumably never to return. Though his words captured people’s attention around the world, chief speech writer, Michael Gerson’s identity was relatively unknown.
More here . . .
Ode to This Election
Words are a big part of the American experiment in democracy. To commemorate this we’ve assembled a collection of explanations about one year’s election into the following “Ode to This Election”.
More here . . .
Really, Really Sorry
Before you give your next apology, consider some recent results of saying sorry.
After apologizing for his prime minister, an Australian was suddenly forced off-line. In Las Vegas a man who apologized was arrested and extradited. More here . . .
A Surge in the Capital
Even as the US president said, “Victory will not look like the ones our fathers and grandfathers achieved. There will be no surrender ceremony on the deck of a battleship,” a winner was already rising out of the skirmishes.
The combatants were three words. More here . . .
Presidential Speeches Analyzed
New White House speechwriters-in-chief always change the speech of the US president. They cleverly modify his highest profile messages through the words they allocate to him and how often he repeats them.
The State of the Union address reveals text patterns introduced by new speechwriting staff. More here . . .
The Lawyer’s Special Word
History sometimes turns on the drama of a single word.
The word in this case is “recall”. When it’s served up 70 times by a person in one meeting, the mystery is why.
A battle of lawyers was taking place in the Senate Office Building. More here . . .
ALL ARTICLES . .
THE SHOWS
Lifestyles of the Superstar Drugs
Which drug names are real, and which fictional? What are the black arts of drug naming? What are lifestyle drugs?
English Mojo concludes the series on the special world of drug naming. More here . . .
Creating New Drug Names
How much do pharmaceutical companies pay to professional names for a drug moniker? How do naming specialists create a new bestselling name? Which letters work best to create a mood from a name?
English Mojo peel back the label of some popular drugs.
More here . . .
The Drugs of Superheroes
How do pharmaceutical companies name their new bestseller drugs? What obstacles stand in the way of a new name?
English Mojo takes its medicine. More here . . .
The Me, Me, Me Campaign
What words did presidential candidates in a furious election rely on? What did speech analysis show about the leading contenders?
English Mojo jumps once again into a campaign fray. More here . . .
Big Money Campaigning
What does the first billion dollar campaign buy? Can you use online tools to analyze candidates? What makes a speech great?
English Mojo looks into the differences between big money and big thinking. More here . . .
Progress, Spreadsheets & the President
How was the US stock market called in to measure progress? Can you index security in a battle-torn nation?
English Mojo highlights a new way of looking at war. More here . . .
ALL SHOWS . . .